Pilot project Sierra Leone
K3 technology is already fully operational in USA, Spain, Czech Republic, Canada, Mauritius, Slovenia, Liberia, and Sierra Leone.
Sierra Leone was chosen for the pilot project and proof of concept because of its harsh environment and socio-economic status. Sierra Leone is considered a poor country even for developing countries, yet K3 has still managed to successfully launch its services with the mean revenue of $127 per client (retail and business) per month. Even though this is by far undercutting our competition, we are still able to hold a profitable margin.
Additionally, there are only 1 million people living in the capital city Freetown. Sierra Leone is therefore considered a micro market. K3 has managed to become profitable in these conditions.
And the third big test for the technology was the harsh environment and landscape. Freetown has 2 distinct properties that could present a challenge for K3 Lastmile solution and those are:
- lots of hills and
- lots of heavy rain.
These were a concern and needed to be addressed and tested on the field. The results have been more than excellent with fully stable connections and no service interruptions. While the landscape does produce some coverage dead spots, they are minimal at around 2%.
As planned, time to market was only 6 months (works started in August 2018 and first clients have been connected in February 2019). K3 Sierra Leona has now over 80 dedicated employees and over 2000 paying customers, $1.3M revenue in 2020 and projected $2M revenue in 2021. K3 Sierra Leone is currently valued at $17M.
K3 has done all the work in house:
- Acquired all the needed licenses.
- Set up the network.
- Built the complete telecom infrastructure.
- All software is developed in house.
- Provide end user connection services.
- Market and manage services.
- Provide customer support.
- Manage and maintains equipment with a local team.
K3 Sierra Leone continues its exceptionally fast growth and proves the quality and economic feasibility of its technology and business model.
K3 opening week in Sierra Leone:
Usage data in Sierra Leone for reference
Avg. speed per user during peak hours = 0.7 Mbps (meaning 1,000 users use 700 MB per second on the base station) – not driven by user package!
In current operations, we offer dedicated speeds (mainly used by businesses) and shared speeds starting at 5 Mbps. For shared speeds, we guarantee at peak hours always 60% of the plan speed, off peak hours the full speed.
Average usage per user per month is 100-120GB data.
As it is seen form the daily usage traffic graph, data usage of K3 services in Sierra Leone is corresponding with world statistics for speed usage which currently is 0.7 Mbps per user in peek time.
Figure 29 K3 Sierra Leone daily traffic graph.