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Referral and agents system

Even though the referral system is a part of the rewards system, we mention it separately because of its specific implementation and the importance it has in each competitive retail business.

From a marketing perspective, a referral from a current user is the golden ticket to a new user. It is even more important in the times of online shopping as the trust is harder to establish without personal contact. We therefore seek advice and this level of trust through browsing through reviews, and a recommendation from a trusted person makes the decision always far easier.

83% of people trust the recommendation from friends and family. (McCaskill, 2015)

There are numerous issues referral systems currently face that blockchain can solve:

  • fraud,
  • payment delays,
  • lengthy disputes,
  • unreliable tracking,
  • privacy breaches.

Currently, affiliate and referral campaigns are plagued by fraud. From click fraud, cookie stuffing or typosquatting, the pay-per-click model is outdated. Moving to the blockchain model of referral marketing there are added benefits in fraud prevention as the use of smart contract automates the process and reduced the need for trust. Cookie spamming and artificially generated machine traffic can be constrained, and honest publishers will receive better value. The use of digital identities makes it easy to uniquely identify a user and effectively prevents multiple user account or self-referrals.

Dispute events are almost nonexistent in the world of smart contracts, but even if they occur, the blockchain records all and each transaction that can be reviewed and proven. Disputes should not prove to be difficult to solve.

With the use of smart contracts and using cryptocurrencies as payments, user rewards can be automated and processed at the same time as the referral event occurs. Instant payments are for sure one of the great benefits of using blockchain for referral system.

Tracking is also made easy and can be done cookieless as each user is uniquely identifiable by a DID. Each transaction can be exactly timed and assigned to a specific user. As the DIDs are represented by a hash, user privacy is greatly enhanced and protected, effectively solving privacy breaches.

Each platform user will receive his unique referral link. The link will be connected to his DID. Once a visitor visits the 3air website through this link and registers, his DID will be connected to his referrer and each transaction made, can always be matched between them.

Platform clients can enable referral systems through the rewards system as described in the previous chapter.

3air referral system

Figure 14 3air Referral system