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Target Markets

3air - Target markets

Our short to mid-term focus is clearly on the emerging markets, especially Africa. With our K3 partnership and their proprietary technology we have the perfect solution to create our own market.

We can build broadband infrastructure where it is else impossible to build.

Our unique solution enables us to tap into a $97 billion annual market (calculated at 12% broadband penetration rate)1 that has yet to be claimed by anyone. Because of our technology advantage, we see this as our best market to start early adoption of our platform and growth without having to face great competition.

Currently Africa’s broadband penetration rate is less than 1%. This is way below the world average of 12% or the average of 40% for developed countries (World Development Indicators, 2021). The biggest obstacle for sure is lack of infrastructure. As we are effectively solving this issue, we have years of headway to establish our market share before competition catches up.

Our own research survey with over 300 respondents from Nigeria confirms this. Only 2% of the surveyed that had internet access, had true broadband connections. They believe broadband internet is FASTER, BETTER, and more RELIABLE.

There is a wide gap between the current Internet speed and the desired Internet Speed. 69% consumers desire speed of more than 10Mbps while none of them have more than 10 Mbps speed currently.

Current vs. Desired internet speed in Nigeria

Current vs. Desired internet speed in Nigeria Figure 3 Current vs. Desired internet speed in Nigeria (source: internal research survey)

As predicted, our survey confirmed that African and especially Nigerian population is ready to accept cryptocurrencies. Over 90% of respondents are comfortable about paying and receiving rewards in cryptocurrency.

A bit surprisingly, internet ranks as the 3rd most important thing in life, just after Food & Water and Hygiene.

Most important things for Nigerians in todays life

Most important things for Nigerians in todays life

Figure 4 Most important things for Nigerians in todays life (source: internal research survey)

After the successful rollout in Africa, we will be looking into entering other emerging markets and creating partnerships with already established ISPs around the globe. This means we are entering a global market that was valued at $1.6 trillion in 2020 and is expected to grow at a compounding rate of 5.4% annually, reaching $2.46 trillion by 2028 (Grand View Research, 2021).

In the long term we are positioning our platform globally with a new way of handling subscription services and bandwidth. Our target is to become the go-to platform for managing services for ISPs.

1 Number derived as estimation from around 400 million households x 12% market penetration (SEA countries) x K3 Sierra Leone ARPU.